The Single Developer Syndrome: A $30M Ecommerce Company's Technical Debt Crisis
Technical Overview This case study examines the precarious technical situation of a rapidly growing $30M ecommerce company (a combination of Shopify and Amazon sales) reliant on a single front-end developer with 18 years of experience. The core technical challenge revolves around unsustainable technical debt accumulated through rapid growth, lack of planning, and inadequate staffing. The company’s reliance on a heavily customized Shopify store, lacking documentation and designed for both B2B and D2C operations on a single platform, represents a significant technical risk....