UnitedHealth CEO's Social Media Backlash: A Case Study in Public Perception and Corporate Reputation Management
[Technical Overview] This blog post analyzes the public relations crisis faced by UnitedHealth Group following the death of its CEO and the subsequent social media backlash against the company and its business practices. The core technical concepts explored include sentiment analysis of social media data, crisis communication strategies, and corporate reputation management. The current industry context involves the increasing influence of social media on corporate image and the growing public scrutiny of the healthcare insurance industry....